What does a call that actually holds cost you?
You pay for a setter by the month and you judge it by the calls that hold. Those are two different numbers, and the gap between them is your show-up rate. Put your own figures in: nothing here is a market average, and the only values that come from us are our prices.
Calls HELD per month
SetScale cost per held call
Hours you spend in your DMs each month
What those hours are worth
Pro: $97 per month, 1,500 AI messages included.
Why the call that HELD and not the call that was booked
A calendar full of no-shows costs you exactly as much time as a full one, and returns nothing. That is why the denominator here is the call that HELD, never the call that was booked.
The hours counted here are the ones you spend today writing the first replies. You will still read conversations and fix the script: count a few minutes a day, not zero.
One conversation uses several AI messages. Check that your DM volume fits in the 1,500 messages of the Pro plan, otherwise take the tier above.
Every number here comes from YOUR inputs. We show no market average: the ones published online are invariably flattering to whoever published them. The only values that come from us are our prices and our quotas.
Where to go next
Coaches
Your next client is in your DMs. You are in a session.
Course creators
A launch brings the DMs all at once. You can only answer them one at a time.
Agencies
You did not sign up to read six inboxes every morning.
Sales teams
Your closers should be closing, not chasing DMs.
Setting agencies
Selling booked calls means your cost per call has to be predictable.