Your client accounts get DMs at 11pm. Your closers read them at 10am.
Instagram is where the lead raises a hand, and where the answer arrives too late. One account is manageable. Six accounts, three closers and two time zones is not a staffing problem, it is a routing problem.
One inbox, every account
Every client account lands in the same place, filtered by account, closer, status and tag. Nobody logs into six phones.
An AI setter per account
Each account keeps its own script, its own offer and its own qualifying questions. A coaching client does not sound like an e-commerce client.
Human takeover in one click
A closer replies, the AI steps back on that conversation and says why it stopped. No silent double answer.
The call lands in the right calendar
Round-robin, fixed owner or by language. The prospect picks a real slot, not a promise to call back.
What it looks like on six client accounts
Assumed figures, not client results: we have no customer numbers to show yet and we will not invent any. Change them for your own.
Client accounts
New DMs per account per day
Qualified after the script
Calls booked per week
The number that matters is not messages answered, it is calls that hold. That is why show-up is on the report from day one.
How it runs
Connect the account
Official Instagram login, no password sharing, no unofficial automation on your client accounts.
Write the script once
Goal, situation, budget, whatever qualifies for that client. The setter asks one question at a time.
Turn the AI on
It is off by default on every channel. Nothing answers until a human switches it on.
Watch three numbers
Qualified, slots proposed, calls held. The third is the only one that pays.
Read next on Instagram DMs
Instagram messaging API rate limits across client accounts
Instagram messaging API rate limits read in Meta's own docs: the four per account ceilings, the one that breaks first, and what an agency should plan for.
Manage Multiple Instagram Accounts: Agency DM Playbook
How to manage multiple Instagram accounts as an agency: account map, roles and access, DM routing, response time, quality control and per client reporting.
FAQ
Do I need my client to share their password? +
No. The account is connected through the official Instagram login, and access can be revoked by your client at any time.
What happens outside the 24 hour window? +
Instagram and WhatsApp both close the free messaging window. The setter respects it and stops rather than pushing a message that would be rejected.
Can a closer take over mid conversation? +
Yes, and the AI stops on that conversation with the reason and the person recorded, so nobody wonders who answered.
Does it sound like a robot? +
It follows your script, splits long answers and waits a few seconds before replying. You read every conversation and rewrite the script when it misses.
Put your client DMs on one inbox
SetScale opens in small groups. Leave your email and we will onboard your first client account with you.