Your Instagram DMs become booked calls with prospects ready to buy.
Your AI setter replies, follows up and qualifies your leads, then books the calls on your available slots while you coach. Instagram, WhatsApp and Messenger. The bigger your audience, the more DMs you get: SetScale scales with the volume, from your first messages to thousands a month.
Everything happening in your DMs, in one place.
Every conversation and its state, the profile your setter filled in, your upcoming calls. You see it all, you take over whenever you want.
Your best leads write to you when you cannot answer.
During a session, at 11 PM, on a Sunday. The message sits there, and by the time you get to it the person has cooled off or booked with someone else.
Every unanswered hour costs you
Someone who DMs you is warm for a moment, not for a day. Say ten people write to you this week and you get back to three of them the next morning: that is seven conversations that never had a chance, and you will never know which one was the client who would have signed.
Answering yourself eats your evenings
Qualifying, handling objections, proposing times, chasing the ones who go quiet: it is a second job you do after the first one, from your phone, at the kitchen table, instead of resting or coaching.
A human setter: a salary, turnover, and DMs that still wait
Hiring someone for your DMs means a monthly cost before the first call is booked, a replacement to retrain every few months, a script that drifts from yours the day you stop watching, and nobody answering at 11 PM or on Sunday.
Three steps. Then your DMs answer themselves.
Describe your offer and your questions
Tell the setter what you sell, who it is for, the questions you ask before a call and how you handle the usual objections. Your words, your tone, plain language, no code.
Connect your Instagram
Or WhatsApp, or Messenger, through the official APIs: no password sharing. Plug in your calendar so the setter only ever offers times you are actually free.
The setter qualifies and books, you read and correct
Every DM gets an answer within two minutes. Qualified leads pick a slot from your calendar and confirm it themselves. You read every conversation in one inbox, fix what you want, and take over whenever you like.
Sell more, without spending your evenings in the DMs.
Your script, your voice
The setter runs on your offer, your qualifying questions and your objection answers, in your tone. Update the script once and every conversation follows it.
Booking straight into your calendar
It proposes slots you actually have, confirms only when the lead says yes, and the call lands on your calendar with the whole conversation attached.
Follow-ups and reminders
A lead who goes quiet gets a follow-up. A booked lead gets a reminder the day before and again shortly before the call, to help make sure the ones who said yes show up.
Human handoff, any time
Jump into any thread and the AI stops instantly. If the lead asks for a real person or writes STOP, the setter steps aside and hands you the full context.
One inbox for everything
Every conversation, every channel, in one place. Read what the setter said, see where each lead stands, fix a reply, add a note.
Instagram, WhatsApp, Messenger
Connected through the official APIs, respecting each platform's rules and messaging windows. One setter, on the channels your leads already use.
The same setter, on more accounts.
Nothing to migrate: you add accounts, people and clients to the workspace you already run.
Several accounts, several closers
Run a second Instagram or a WhatsApp line, bring in a closer, and route every booked call to the right calendar.
Client workspaces
Handle other people's DMs from one dashboard: each client gets its own setter, script and calendar, and their data never mixes with yours.
White-label
Your logo, your colors, your sender name, reports your clients can read. Sell AI setting as your own service, under your brand.
Everything included. You only pay for volume.
Every plan runs the full AI setter: qualification, booking, follow-ups, one inbox. What changes is your monthly volume of AI messages, and Scale adds the tools you need when you grow. 7-day free trial on Pro and Scale.
Try the AI in your DMs at a small price.
- Instagram, WhatsApp & Messenger (3 channels)
- AI qualification, booking & follow-ups
- Voice notes handled, replies 24/7
- Human takeover in the inbox
- 1 user: you
- Support via WhatsApp
The full AI setter, the plan for one coach.
- Instagram, WhatsApp & Messenger (3 channels)
- AI qualification, booking & follow-ups
- Voice notes handled, replies 24/7
- Human takeover in the inbox
- Up to 3 users: you and 2 closers, with roles
- Support via WhatsApp
For those managing DMs for several coaches.
- Instagram, WhatsApp & Messenger, unlimited channels
- AI qualification, booking & follow-ups
- Voice notes handled, replies 24/7
- Human takeover in the inbox
- Priority support via WhatsApp
- Unlimited client accounts
- Unlimited users: closers & per-closer reporting
- White-label: your logo, your colors, your sender name
- API & webhooks
Need more than 5,000 messages? Business: 15,000 AI messages / month, dedicated onboarding, $797 / month.
Compare plans
| Feature | Starter | ProRecommended | Scale | Business |
|---|---|---|---|---|
| Plan | ||||
| Monthly price | $19 / month | $97 / month | $297 / month | $797 / month |
| AI messages includedOne AI reply = one message | 300 / month | 1,500 / month | 5,000 / month | 15,000 / month |
| AI engineFast = lighter model on every reply. Max = our best model | Fast | Max | Max | Max |
| Free trial | None, billed today | 7 days, card required | 7 days, card required | 7 days, card required |
| Channels | ||||
| Instagram DMs | Included | Included | Included | Included |
| Included | Included | Included | Included | |
| Messenger | Included | Included | Included | Included |
| Connected channels per accountTwo Instagram accounts and one WhatsApp, for example | 3 | 3 | Unlimited | Unlimited |
| AI setter | ||||
| Your own script, built with AI or by hand | Included | Included | Included | Included |
| Lead qualification (your questions) | Included | Included | Included | Included |
| Booking on your available slots | Included | Included | Included | Included |
| Automatic follow-ups (text or voice note) | Included | Included | Included | Included |
| Reminders before the call (24 h and 2 h) | Included | Included | Included | Included |
| Incoming voice notes handled | Included | Included | Included | Included |
| Replies 24/7 | Included | Included | Included | Included |
| Human takeover in the inbox | Included | Included | Included | Included |
| AI disclosure and STOP opt-out | Included | Included | Included | Included |
| Test simulator before going live | Included | Included | Included | Included |
| Automation | ||||
| Keyword triggers in DMs | Included | Included | Included | Included |
| Comment replies (public reply + DM) | Included | Included | Included | Included |
| Story replies | Included | Included | Included | Included |
| WhatsApp campaigns (approved templates) | Included | Included | Included | Included |
| Team and accounts | ||||
| UsersPeople who log in: you, an assistant, a closer | 1 | 3 | Unlimited | Unlimited |
| Roles and permissionsAdmin, manager, closer, viewer | Not included | Included | Included | Included |
| One calendar per closer, round-robin | Not included | Included | Included | Included |
| Client accountsA separate business with its own channels, setters and calendar: for agencies managing DMs for other coaches | 1 | 1 | Unlimited | Unlimited |
| Read-only access for your clients | Not included | Not included | Included | Included |
| Reporting | ||||
| Dashboard and monthly KPIs | Included | Included | Included | Included |
| Per-closer reporting (calls, show-up, won) | Not included | Included | Included | Included |
| Per-client reporting | Not included | Not included | Included | Included |
| Branded reports | Not included | Not included | Included | Included |
| CSV export | Included | Included | Included | Included |
| White-label and integrations | ||||
| White-label: your logo, colors, sender name | Not included | Not included | Included | Included |
| API (contacts, conversations, messages) | Not included | Not included | Included | Included |
| Outgoing webhooks (booked, qualified, showed, won) | Not included | Not included | Included | Included |
| Contact import (CSV, Excel) | Included | Included | Included | Included |
| Support | ||||
| Support via WhatsApp | Included | Included | Included | Included |
| Priority support | Not included | Not included | Included | Included |
| Dedicated onboarding | Not included | Not included | Not included | Included |
On Pro and above, simple replies handled by the fast model count as half a message.
Pay for your plan, nothing more.
Reaching your included messages? Your AI pauses, you stay in control, your card is never surprised.
No surprise on your card
No automatic top-up, ever. You are never charged beyond your plan. You move up a plan when you decide, not when a counter does.
You keep control
At the cap, the AI pauses on your conversations. You answer yourself from the inbox, or move to a bigger plan from your billing page. On Scale, set a monthly cap per client account.
Fair counting
One AI reply = one message. Your own replies from the inbox are free. On Pro and above, simple replies handled by the fast model count as half a message.
What people ask us most.
Who is this for? +
Anyone who sells a service through DMs: coaches (fitness, nutrition, business, any kind), course creators, entrepreneurs, trainers, and agencies managing DMs for several clients. You start solo, one Instagram account, one calendar: the setter replies, qualifies and books. When you grow, you add accounts, closers or client spaces without changing tools.
Will the setter sound like a robot? +
No. It runs on your script: your offer, your qualifying questions, your objection answers, your tone. It holds a real conversation rather than a button menu, and you read every exchange in your inbox, so you can correct anything you would have said differently.
Does it book appointments without my approval? +
It only proposes slots from your own calendar, at times you have opened, and it confirms the call only once the lead has explicitly said yes to one of them. You see every booking the moment it lands, and you can move or cancel it.
What if the lead wants to talk to a human? +
They ask, or they write STOP, and the AI steps aside immediately. You pick up the thread with the full context in front of you. You can also jump into any conversation yourself, at any moment, and handing back to the setter afterwards is one click.
How long does it take to get started? +
Your first accounts are set up with us, on an onboarding call: we load your offer and your questions, connect your Instagram, WhatsApp or Messenger and watch the first conversations together. One call, not a project.
Does it work on WhatsApp and Messenger? +
Yes. Instagram DMs, WhatsApp and Messenger, all through the official APIs, no password sharing. You can connect one channel or all three, and every conversation lands in the same inbox.
Can I grow with it? +
Yes, that is the Scale in SetScale. Add a second account, bring in closers with their own calendars, open workspaces for the clients whose DMs you handle, and put your own brand on it with white-label. Same tool, nothing to migrate.
I already have a setter. What changes? +
The AI setter answers every DM within minutes, day and night, follows your script to the letter, never resigns and never needs retraining. It costs a fraction of a salary. Keep your human setter for what a human does best, the calls: the AI fills their calendar with qualified prospects.
Is it safe for my account? +
SetScale connects through the official messaging APIs and respects each platform's rules and messaging windows. No password sharing, no unofficial automation on your account.
What counts as a message? +
Every reply your AI sends counts as one message. Your own replies from the inbox are free. On Pro and above, simple replies handled by the fast model count as half a message.
Do all plans have the same features? +
The full setter is on every plan: qualification, booking, follow-ups, one inbox, all three channels. Starter runs on the fast model with 300 messages a month. Scale and Business add the agency tools: separate client accounts, closers, per-client reporting, white-label and API.
What happens when I hit my monthly cap? +
The setter pauses on your conversations: no AI reply goes out until your next monthly reset, or until you move to a bigger plan. Nothing is lost: every conversation stays in your inbox and you can answer yourself in the meantime.
Why does Starter have no trial? +
Starter is billed today, $19 for the month, with no commitment: cancel in one click and you are not charged again. Pro and Scale come with a 7-day free trial: card required, nothing charged before day 8, cancel in one click.
Can I change plan later? +
Yes, at any time from your billing settings: up when you need more messages or more accounts, down when you need less. Every plan runs the same setter; what changes is the monthly volume and, on Scale, the agency tools.